While targeted advertising continues to be popular and has been for several years. The launch of the net has allowed people to be tracked so tightly that it’s been boiled down to a specific science, enabling internet entrepreneurs to serve up ads which more closely fit an individual’s interests and purchasing habits. Among the networks that were top websites on the web, Facebook, has announced demographics targeting. Also in addition to its Social Ad program, which can be driven by activities and habits of a Facebook user’s friends. This program has met a great deal of opposition, with adversaries making claims all kinds of privacy laws are breaking up.

When someone posts something online or updates their location, that information is transmitted to Facebook. This could be in the form of a bulletin telling that individual’s friends what the Facebook user has posting and rented ads when a customer rents a movie from Blockbuster Video.     They can even use posts to determine things like entertainment preferences for example if someone has been posting videos from watching UK TV channels online. Facebook allows organizations to buy advertisement space based on demographics, such as submitting ads on all college without giving a list of users aged men homepages. This kind of advertising has gone on for many years, but a lot of are outraged. Laws are applied to advertisements, as they should be. The law as it can be written does not permit advertisements to use anybody’s name, voice, face or likeness to be a symbol of product or a service.

This runs contrary to what a video rental company does each time someone rents a movie. Simply since the company does not receive a list of users, that the Facebook user’s identity is still compromised in a very public manner. Among that the scariest things about Facebook is that the announcement that might use info we gather about you from other sources. Not only does Facebook use the info it collects from its own website, however it goes out and looks for more.   There is some protection mainly common sense and you can use things like this online IP changer to hide your true location.  However remember in the terms and conditions there is a commitment to saying of that not only does it utilize the personal info you provide, but the info accumulated while socializing with the site.

Often times they stress that the point of a personal experience, and that Facebook is about sharing information. While you might opt out of getting and sharing specific info, there’s no big red Leave Me Alone button. Fundamentally, signing up for Facebook implies that you’re consenting to share info with everybody based on your privacy settings. It also claims of that you consent to having your personal data Stored and processed in the US, whatever that means.