The CRTC says the fine was imposed after complaints alleged PlentyOfFish Media Inc. sent e-mails that didn’t have a clearly labelled or easy-to-use unsubscribe alternative.

The apparent violations happened between July 1 and Oct. 8 of last year.

Markus Frind in Vancouver created PlentyOfFish 12 years ago and now has more than one hundred million users around the world. The service sends its users occasional e-mails which highlight people who have similar interests and notify them of new messages from fellow users. The majority of them are sent from a central mail server based of unknown location but with a US IP address.

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After they notified PlentyOfFish Media of the investigation, regulators say, the firm upgraded its unsubscribe procedure to obey the laws.

The dating website has additionally agreed to develop a compliance plan, including training for the staff and changes to match with the anti spam requirements.

“This case is a significant reminder to companies that they have to review their unsubscribe mechanics to ensure they’re clearly and conspicuously set out as well as may be readily performed,” said main compliance and enforcement officer Manon Bombardier in a release.

Before this month, the CRTC imposed the primary monetary punishment under the anti-spam law, which came into effect.

The organization has until the CRTC’s ruling to be contested by early April.

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