We’ve talked previously about the challenges facing countries where the markets are in a state of unknown. Its hard for companies to reach out to an audience when they can’t calculate a way of reaching them in an efficient manner. 

Some companies though have come to realise that guaranteed eyes on their ads is a far better investment than simply running a print ad or tv campaign. More and more brands are looking at being right there in your pocket. The way they’re doing this is by being able to advertise on the apps we all download. Its a wide open market that is quickly picking up momentum.

We realised just how much it has on a global scale after reading this travel blog talk about how one person was playing a brand sponsored game from their country as they travelled around the world. if more companies use these tactics, we’re going to see brands with a greater level os stability. Once they come to realise that going down an avenue like Facebook can be just as valuable as a keyword campaign, we’re going to see a bidding war between companies over which of the game in our pocket is the best investment for them.