The growing online marketplace has opened up an entirely new field of law practice in recent years- one which the younger generations of newly qualified lawyers are uniquely suited to deal with. The recent national outcry over SOPA and PIPA should demonstrate to the interested observer that this field is still subject to fundamental changes. Factional and economical concerns could still lead the US policymakers to push through game changing legislation at any stage. This means a fast evolving field of law practice and a growing need for well qualified individuals to guide and advise the vast marketplace.
Independent online entrepreneurs in particular need to be careful to dot their i’s and cross their t’s when it comes to the law. For example, a discount code provider website can run foul of their partners if publishing any promotional code comes into conflict with the terms of their affiliate agreement. A blogger must then choose whether to continue on in the affiliate capacity or publish the codes and generate income through alternate methods. Doing otherwise may result in an abrupt termination of the partnership and significant loss of income.
The digital world is certainly the biggest areas of expansion for many legal practices. The digital marketplace is growing exponentially and as such is the need for a rigid and workable legal framework to conduct business. One of the biggest problems in this area though is that many of these contracts are conducted across international borders and as such are potentially affected by more than one countries legislation. For example if a US citizen buys a product over the internet from a company in Germany using a British VPN – there are potentially three countries involved all with extensive digital laws and regulations.